Media Relations
Media relations or public relations can be effectively leveraged to spread your message in a credible and cost effective manner. When on a mission visit, a structured media relations program can help deliver your messages that could assist in reaching your audience.
With over 99 million newspaper copies being sold in India, making the right choice to position your Dutch business in this varied media environment can be a daunting task.
Communiqué Saffron - The partner of choice for your communication needs
With our vast experience and network of PR specialists, we can help to draw up a blueprint for positioning your company. This positioning is built on market research and is grounded in an understanding of your goals, objective and differentiators. Such an approach helps ensure that all your communication efforts are in sync with your overall company strategy and at the same time resonate with 'your' target audiences.
Our Dutch clients use our PR services to optimally position their business for growth and create credible awareness in the market place.
Our services include:
1. Messaging and Positioning
- The Saffron approach to messaging & positioning factors in the following steps:
- Deep understanding of the core benefits that customers seek
- Identifying competitor positioning
- Develop a brand positioning that communicates the benefits to the customer while delivering your differentiators vis-à-vis key competitors
- Develop a messaging framework
2. Executive Communications
- Includes the development and execution across:
- Authored articles
- White papers
- Spokesperson positioning
- Media training
3. Media Relations
- Our relationships span business, consumer, trade, online and broadcast media in India. Our media relations offerings include:
- Media Relations Strategy
- Press office development and management
- Editorial calendar tracking
- Message and storyline development
- Press event management and support
- Media training
- Press kit and collateral development